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span{font-size:15px}.plan-description{font-size:13px;min-height:0;padding-bottom:19px}.plan-card ul{font-size:12px;margin:19px 0 23px}.plan-button{font-size:12px;min-height:50px;padding:13px 18px;gap:20px}.pricing-conditions{padding:23px}.pricing-conditions p{font-size:11px}.pricing-conditions .text-link{font-size:10px;gap:10px}.free-grid{grid-template-columns:1fr;gap:35px}.free-copy h2{font-size:25px;line-height:1.8;margin:17px 0 20px}.free-copy .button{font-size:12px;min-height:55px;width:100%;padding:16px 18px;gap:16px}.free-copy .microcopy{font-size:10px}.free-copy>p:not(.eyebrow):not(.microcopy):not(.free-note){font-size:13px}.free-note{font-size:10px}.proposal{padding:26px;border-radius:21px}.proposal li{gap:20px;padding:18px 0}.proposal li h3{font-size:18px}.proposal li p{font-size:10px}.proposal-bottom{font-size:10px}.flow li{grid-template-columns:42px 1fr;column-gap:18px;padding-bottom:29px}.step{width:42px;height:42px;font-size:14px}.flow 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#101b2b14}.mobile-cta>span{font-size:9px;max-width:94px;line-height:1.8;color:#e4efff}.mobile-cta>strong{font-size:12px;display:flex;align-items:center;gap:15px}.mobile-cta b{font-size:20px}}
.hero-lead>span{display:inline-block}.hero-lead>span+span{margin-left:.5em}
@media(max-width:650px){.hero-lead>span{display:block}.hero-lead>span+span{margin-left:0}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}

/* Review 2026-11-10: vivid blue palette and larger purpose/effect copy. */
:root{--ink:#102541;--text:#586b83;--navy:#062858;--accent:#175ffb;--accent-dark:#0e4bcc;--soft:#f5f9ff;--line:#e2eaf6;--gradient:linear-gradient(115deg,#1055da 0%,#175ffb 62%,#2888ff 100%);--shadow:0 8px 30px rgba(20,66,130,.045)}
.hero{background:radial-gradient(ellipse at 80% 20%,#1672c92b,transparent 60%),linear-gradient(120deg,#061c3c 0%,#092b59 58%,#083568 100%)}
.hero:after{background:radial-gradient(ellipse,#2788e71a,transparent 68%)}
.hero-badge{background:#175ffb20;border-color:#4c96ec40;color:#d3e8ff}.hero-badge>span{background:#72b7ff;box-shadow:0 0 12px #409cff}
.hero h1>.hero-company{color:inherit;background:none}.hero h1>.hero-service{background:linear-gradient(100deg,#55a7ff,#8ccfff);background-clip:text;-webkit-background-clip:text;color:transparent}
.hero-lead{color:#e1edfc}.hero-description{color:#b6cde8}.hero .microcopy{color:#9bb9de}.outline-light{border-color:#8cb0de}.outline-light:hover{background:#2473d41a}
.comparison-scroll thead{background:#175ffb}.comparison-scroll tbody th{background:#edf4ff}.purpose-comparison{margin-top:48px}.comparison-title h3{font-size:24px}.comparison-title p{font-size:16px;line-height:1.95;margin-top:12px}.comparison-scroll table{font-size:16px}.comparison-scroll th,.comparison-scroll td{padding:26px 28px}.comparison-scroll thead th{font-size:15px}
.purpose-story>p:not(.small-label){font-size:16px;line-height:2}.purpose-story .small-label{font-size:14px}.usage{background:#f0f6ff;border-left:4px solid #175ffb;border-radius:0 12px 12px 0;padding:21px 22px;margin-top:28px}.usage>span{font-size:14px;font-weight:800;color:#0e4bcc}.usage ul{list-style:none;margin:12px 0 0;padding:0;display:grid;gap:8px}.usage li{display:flex;gap:9px;font-size:18px;font-weight:700;line-height:1.85}.usage li:before{content:'✓';color:#175ffb;flex:none}
.closing{background:radial-gradient(ellipse at 60% 90%,#2c7dcc25,transparent 75%),linear-gradient(120deg,#061c3c,#093669)}.closing .eyebrow{color:#8dbfff}.closing .wrap>p:not(.eyebrow){color:#bfd4ee}
@media(max-width:900px){.purpose-panel{gap:28px}.purpose-story>p:not(.small-label){font-size:15px}.usage{padding:19px 17px}.usage li{font-size:16px}.comparison-scroll th,.comparison-scroll td{padding:22px;font-size:15px}.comparison-title h3{font-size:22px}.comparison-title p{font-size:15px}}
@media(max-width:650px){.hero h1{font-size:clamp(26px,7.6vw,40px);line-height:1.55}.hero-company{display:block}.hero h1 br{display:none}.hero-service{display:block;margin-top:4px}.purpose-story h3{font-size:25px}.purpose-story>p:not(.small-label){font-size:14px}.purpose-story .small-label{font-size:13px}.usage{padding:20px 16px;margin-top:24px}.usage>span{font-size:13px}.usage li{font-size:16px;gap:7px}.comparison-title h3{font-size:20px;line-height:1.8}.comparison-title p{font-size:14px;line-height:2}.comparison-scroll table{min-width:660px}.comparison-scroll th,.comparison-scroll td{font-size:14px;padding:19px 20px}.comparison-scroll thead th{font-size:14px}}

/* November 2026 review: visible comparisons, platform guide and recruitment examples. */
.cta-pair{display:flex;align-items:center;justify-content:center;gap:12px;flex-wrap:wrap}.cta-pair .button{gap:15px;white-space:nowrap}.secondary{border:1px solid #175ffb;color:#0e4bcc;background:#fff}.secondary:hover{background:#edf4ff}.header-actions{flex-shrink:0;flex-wrap:nowrap;gap:8px}.header-actions .button{min-height:44px;padding:11px 15px;font-size:12px;gap:9px}.header-inner{gap:22px}.header nav{gap:18px}.header .brand img{width:153px}.hero-actions{justify-content:flex-start;gap:18px}.hero-actions .button{min-width:255px}.hero{padding-bottom:84px}.support-message{margin:44px auto 0;text-align:center;font-size:22px;line-height:1.9}.support-message strong{color:var(--accent-dark);font-weight:800}.purpose-table-wrap{border:1px solid #d9e5f5;border-radius:20px;overflow:hidden;box-shadow:var(--shadow)}.purpose-table{width:100%;border-collapse:collapse;table-layout:fixed;text-align:left;font-size:16px}.purpose-row-label{width:18%}.purpose-table th,.purpose-table td{padding:26px 28px;border-bottom:1px solid #dce7f6;border-right:1px solid #dce7f6;vertical-align:top;line-height:1.9}.purpose-table th:last-child,.purpose-table td:last-child{border-right:0}.purpose-table tr:last-child>*{border-bottom:0}.purpose-table thead th{background:#175ffb;color:#fff;vertical-align:middle;font-size:21px;padding-block:25px}.purpose-table thead th:first-child{font-size:15px;background:#104dc7}.purpose-table thead th>span{display:inline-block;font:700 12px Arial,sans-serif;margin-right:14px;color:#c4ddff}.purpose-table tbody th{background:#f0f6ff;color:#163c75;font-size:16px;vertical-align:middle}.purpose-table td{color:var(--text);background:#fff}.purpose-table h3{font-size:22px;line-height:1.8;margin-bottom:13px;color:var(--ink)}.purpose-table p{font-size:15px;line-height:2}.purpose-examples,.purpose-effects ul{margin:0;padding:0;list-style:none}.purpose-examples li+li{margin-top:21px}.purpose-examples strong{display:block;font-size:16px;color:var(--ink)}.purpose-examples span{display:block;font-size:14px;margin-top:3px}.purpose-effects td{background:#f7faff}.purpose-effects li{display:flex;gap:10px;color:var(--accent-dark);font-weight:800;font-size:19px}.purpose-effects li:before{content:'✓';font-size:17px}.purpose-effects li+li{margin-top:8px}.purpose-table-note{font-size:15px;color:var(--text);text-align:center;margin-top:22px}
.platforms-section{background:radial-gradient(ellipse at top right,#135daa50,transparent 65%),#08264e;color:#fff}.platforms-section .eyebrow{color:#7cbaff}.platforms-section .section-heading>p:not(.eyebrow){color:#bbd0ed}.platforms-section .section-heading{max-width:900px}.platform-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}.platform-card{border:1px solid #ffffff26;border-radius:20px;padding:30px 24px;background:#ffffff07}.platform-icon{height:56px;width:56px;display:grid;place-items:center;border-radius:16px;margin:0 auto 18px;color:#fff;font-family:Arial,sans-serif;font-size:32px;line-height:1;font-weight:800}.icon-x,.icon-tiktok{background:#071c35}.icon-instagram{background:linear-gradient(25deg,#eaa83e,#e43e72,#754be5)}.icon-instagram svg{width:37px;height:37px}.icon-tiktok{font-size:44px;text-shadow:-2px -1px #2fe7e2,2px 1px #ff4264}.icon-youtube{background:#ed283b}.icon-youtube span{font-size:24px;margin-left:3px}.platform-card h3{text-align:center;font-size:20px;line-height:1.7;min-height:37px}.platform-card h3>span{font-size:12px;vertical-align:2px;margin-left:4px}.platform-card dl{margin:23px 0 0;font-size:14px;line-height:1.9}.platform-card dt{font-size:12px;font-weight:700;color:#8cbdf8;letter-spacing:.04em;margin-bottom:6px}.platform-card dd{margin:0;color:#e2edfc}.platform-card dd+dt{margin-top:22px}.platform-card small{display:block;font-size:11px;color:#a7bddb;line-height:1.8;margin-top:6px}.platform-source{font-size:11px;line-height:1.95;color:#a7bddb;margin:25px auto 0;max-width:1000px}.platform-source a{text-decoration:underline;text-underline-offset:4px;color:#d1e6ff;white-space:nowrap;margin-left:7px}
.format-visual{height:440px;padding:24px 25px;background:#edf4ff;gap:24px}.phone{width:214px;height:380px;border-width:6px;border-radius:29px;box-shadow:9px 12px 0 #dde8f9;background:#142742}.phone img{object-position:center;width:100%;height:100%}.phone:after{content:'';position:absolute;inset:0;background:linear-gradient(#06172d28,transparent 35%,#071b349c);pointer-events:none}.short-top{position:absolute;z-index:1;top:20px;left:10px;right:10px;text-align:center;color:#fff}.short-top>span{font:700 9px Arial,sans-serif;letter-spacing:.16em;display:block;margin-bottom:5px;text-shadow:0 1px 3px #0005}.short-top>strong{font-size:18px;line-height:1.7;background:#175ffb;padding:4px 9px;box-shadow:0 3px 10px #00275b30}.short-bottom{position:absolute;z-index:1;left:15px;right:12px;bottom:18px;color:#fff}.short-bottom>span{font-size:9px;font-weight:700;background:#fff;color:#16438b;padding:4px 6px}.short-bottom>strong{display:block;font-size:19px;line-height:1.5;margin:9px 0 15px;text-shadow:0 2px 5px #031b3970}.short-account{display:flex;align-items:center;gap:7px;font-size:9px;line-height:1.6}.account-avatar{display:grid;place-items:center;flex:none;width:29px;height:29px;border-radius:50%;background:#175ffb;color:#fff;border:1px solid #ffffff55;font:bold 13px Arial,sans-serif}.short-account small{font-size:8px;opacity:.8}.device-label>span{font-size:25px;color:#7394c3}.device-label small{font-size:12px;line-height:1.8}.youtube-sample{width:100%;max-width:460px}.monitor{width:100%;border:0;border-radius:12px;overflow:hidden;box-shadow:0 10px 25px #1f4e8520;background:#092c53}.monitor img{aspect-ratio:16/9}.monitor:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,#061c45d9,transparent 80%);pointer-events:none}.interview-title{position:absolute;z-index:1;left:6%;top:9%;color:#fff}.interview-title>span{display:inline-block;background:#175ffb;padding:3px 8px;font-size:10px;line-height:1.6;font-weight:800}.interview-title>strong{display:block;margin-top:8px;font-size:clamp(19px,2.25vw,29px);line-height:1.35;letter-spacing:.02em;text-shadow:0 2px 4px #03132750}.interview-title b{color:#a3d9ff;font-weight:900}.sample-duration{position:absolute;z-index:1;bottom:10px;right:10px;background:#061a32c9;color:#fff;font:bold 9px Arial,sans-serif;letter-spacing:.08em;padding:5px 7px;border-radius:3px}.youtube-meta{display:flex;gap:10px;align-items:flex-start;margin-top:18px}.youtube-meta strong{display:block;font-size:13px;line-height:1.8}.youtube-meta div>span{display:block;font-size:10px;color:var(--text);margin-top:4px}.youtube-meta .account-avatar{width:33px;height:33px}.sample-caption{background:#edf4ff;color:#627a9a;font-size:10px;text-align:center;padding:0 15px 15px}.format-copy{padding-top:28px}.format-copy>p:last-child{font-size:14px}.reuse-section{border-top:1px solid #e4ecf8}
.plan-description{font-size:14px;min-height:82px}.plan-description strong{color:var(--ink);font-weight:700}.plan-card ul{font-size:13px}.plan-actions{display:grid;grid-template-columns:1fr;gap:10px;margin-top:auto}.plan-actions .button{width:100%;padding:12px 10px;min-height:49px;font-size:13px;gap:15px}.plan-card:last-child{border-color:#175ffb;box-shadow:0 8px 30px #175ffb0b}.free-actions{justify-content:flex-start;gap:10px;margin-top:28px;flex-wrap:nowrap}.free-actions .button{padding:15px 16px;min-height:56px;font-size:13px;margin:0;gap:12px}.closing-actions{margin-top:30px;gap:16px}.closing-actions .button{margin:0;min-width:250px}.mobile-cta{display:none}
@media(max-width:1100px){.header nav{gap:13px;font-size:11px}.header-inner{gap:15px}.header .brand img{width:140px}.header-actions .button{padding-inline:11px;gap:6px;font-size:11px}.platform-grid{gap:14px}.platform-card{padding:27px 19px}.platform-card dd{font-size:13px}.platform-card h3{font-size:18px}.purpose-table th,.purpose-table td{padding:23px}.purpose-table h3{font-size:20px}.purpose-effects li{font-size:17px}.format-visual{gap:19px;padding-inline:20px}.device-label>span{font-size:21px}.free-actions{flex-wrap:wrap}.free-actions .button{flex:1;min-width:170px}}
@media(max-width:900px){.platform-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}.platform-card{padding:30px}.platform-card dl{font-size:15px}.platform-card dd{font-size:15px}.platform-card h3{font-size:21px}.purpose-row-label{width:17%}.purpose-table th,.purpose-table td{padding:20px 18px}.purpose-table h3{font-size:18px}.purpose-table p{font-size:14px}.purpose-examples strong{font-size:15px}.purpose-examples span{font-size:13px}.purpose-effects li{font-size:16px}.vertical-visual{gap:20px}.device-label{display:none}.support-message{font-size:20px}.interview-title>strong{font-size:23px}.format-visual{height:430px}.plan-card{padding:26px 17px}.plan-card h3{font-size:16px}.plan-actions .button{font-size:12px;padding-inline:7px;gap:8px}}
@media(max-width:650px){.header-inner{min-height:64px;width:calc(100% - 32px)}.header .brand img{width:145px}.header-actions{display:none}.hero{padding-bottom:58px}.hero-actions{gap:12px;display:grid;grid-template-columns:1fr;width:100%}.hero-actions .button{min-width:0;min-height:56px;width:100%;font-size:15px}.support-message{margin-top:32px;font-size:18px;line-height:1.9}.support-message br{display:none}.purpose-table-wrap{border-radius:15px}.purpose-table{font-size:14px}.purpose-table colgroup{display:none}.purpose-table thead,.purpose-table tbody{display:block}.purpose-table tr{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr)}.purpose-table tr>*{display:block;border-bottom:1px solid #dce7f6;min-width:0}.purpose-table thead th{font-size:17px;padding:17px 13px}.purpose-table thead th:first-child{grid-column:1/-1;font-size:12px;padding:8px 14px}.purpose-table thead th:nth-child(2){border-right:1px solid #ffffff30}.purpose-table thead th>span{display:block;margin:0 0 3px;font-size:10px}.purpose-table tbody th{grid-column:1/-1;padding:10px 14px;font-size:13px;border-right:0}.purpose-table td{padding:17px 13px;font-size:13px;line-height:1.9}.purpose-table h3{font-size:16px;line-height:1.85;margin-bottom:10px}.purpose-table h3 br{display:none}.purpose-table p{font-size:13px;line-height:1.9}.purpose-examples strong{font-size:13px;line-height:1.85}.purpose-examples span{font-size:12px;line-height:1.9}.purpose-examples li+li{margin-top:18px}.purpose-effects li{font-size:14px;line-height:1.9;gap:5px}.purpose-effects li:before{font-size:12px}.purpose-table tr:last-child>th{border-bottom:1px solid #dce7f6}.purpose-table-note{font-size:13px;line-height:1.9;text-align:left;margin-top:17px}.platform-grid{grid-template-columns:1fr;gap:18px}.platform-card{padding:27px}.platform-card dl{margin-top:20px;display:grid;grid-template-columns:86px 1fr;gap:16px 12px}.platform-card dt{font-size:12px;margin:0!important;padding-top:2px}.platform-card dd{font-size:14px}.platform-card h3{min-height:0}.platform-icon{margin-bottom:12px}.platform-card small{font-size:11px}.platform-source{font-size:10px;margin-top:22px}.platforms-section .section-heading h2{font-size:25px}.format-visual{height:435px;gap:20px;padding-inline:18px;padding-top:25px}.vertical-visual .device-label{display:block}.phone{width:208px;height:370px}.device-label>span{font-size:20px}.device-label small{font-size:10px}.horizontal-visual{height:290px}.interview-title>strong{font-size:24px}.interview-title>span{font-size:9px}.youtube-meta strong{font-size:12px}.youtube-meta div>span{font-size:9px}.sample-caption{font-size:10px;padding-bottom:17px}.format-copy{padding:24px}.format-copy>p:last-child{font-size:14px}.plan-card{padding:29px 26px}.plan-card h3{font-size:21px}.plan-description{min-height:0;font-size:14px}.plan-actions{grid-template-columns:1fr 1fr;gap:9px}.plan-actions .button{font-size:12px;padding:12px 8px;gap:6px;white-space:normal;line-height:1.7}.plan-card ul{font-size:13px}.free-actions{display:grid;grid-template-columns:1fr;gap:12px}.free-actions .button{font-size:14px;min-width:0;width:100%}.closing-actions{gap:12px;display:grid;grid-template-columns:1fr}.closing-actions .button{width:100%;min-width:0;font-size:15px}.mobile-cta{display:grid;position:fixed;bottom:0;left:0;right:0;z-index:30;grid-template-columns:1fr 1fr;gap:9px;padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:#fffffff7;border-top:1px solid #dce7f8;box-shadow:0 -4px 20px #0c3f7710;border-radius:0;width:100%;color:var(--ink)}.mobile-cta .button{min-height:47px;padding:10px 9px;font-size:12px;gap:8px}.mobile-cta .button span[aria-hidden]{font-size:17px}.mobile-cta .secondary{color:#0e4bcc}body{padding-bottom:72px}footer{padding-bottom:30px}.scope-phase .phase-heading h3{font-size:21px}.strengths-section h2{font-size:25px}}
@media(max-width:370px){.vertical-visual .device-label{display:none}.platform-card{padding:23px}.purpose-table h3{font-size:15px}.purpose-table td{padding:16px 11px}.plan-card{padding:27px 20px}.plan-actions .button{font-size:11px}.interview-title>strong{font-size:21px}}
.plan-actions{grid-template-columns:1fr 1fr;gap:8px}.plan-actions .button{font-size:11px;padding-inline:6px;gap:6px;min-height:52px}.free-actions{display:grid;grid-template-columns:1fr 1fr}.free-actions .button{min-width:0}
@media(max-width:650px){.hero-actions,.free-actions,.closing-actions{grid-template-columns:1fr 1fr;gap:10px}.hero-actions .button,.free-actions .button,.closing-actions .button{font-size:12px;padding:14px 9px;gap:8px;white-space:normal}.plan-actions .button{font-size:12px}.closing-actions .button{min-height:56px}}
.section-heading h2{text-wrap:balance}@media(max-width:650px){.mobile-line{display:block}}
@media(max-width:650px){.short-bottom>strong{font-size:18px}}

/* Review v6: fixed-size centered platform mark and long unified service names. */
.icon-tiktok{font-size:0;text-shadow:none;line-height:0;overflow:hidden}.icon-tiktok svg{display:block;flex:none;width:37px;height:37px;overflow:visible}
@media(max-width:650px){#purpose-title,#platforms-title,#strengths-title,#format-title,#why-title,#problem-title{font-size:24px;line-height:1.75;word-break:normal;overflow-wrap:anywhere}.hero-badge{max-width:100%;line-height:1.8;text-align:left}.hero-badge>span{flex-shrink:0}.closing h2{font-size:24px;text-wrap:balance}}

/* Final review: center all comparison column labels and use one blue. */
.purpose-table thead th,.purpose-table thead th:first-child{text-align:center;background:#175ffb}

/* SEO v8: visible, responsive breadcrumbs. */
.lp-breadcrumb{background:#f4f8ff;color:#526783;padding:15px 0;border-bottom:1px solid #dce7f6;font-size:12px}.lp-breadcrumb ol{display:flex;align-items:center;gap:12px;flex-wrap:wrap;list-style:none}.lp-breadcrumb li{display:flex;align-items:center;gap:12px}.lp-breadcrumb li+li:before{content:'›';color:#7b91ad}.lp-breadcrumb a{text-decoration:underline;text-underline-offset:3px;color:#24529a}.lp-breadcrumb [aria-current]{overflow-wrap:anywhere}@media(max-width:650px){.lp-breadcrumb{padding:12px 0;font-size:10px}.lp-breadcrumb ol{gap:6px}.lp-breadcrumb li{gap:6px}}